Haven’t we heard the saying of do right by your customers, and the business will succeed?
The coined term of social responsibility might be fairly new, but the sentiment is not. We all know of local businesses or organizations that do right by their people, their customers and the environment. It wasn’t a business choice, but a personal ethic that drove the business decisions.
Now as this cause is so much in the spotlight, there are many companies who have adopted social responsibility and sustainability policies. Is it a smart marketing ploy or driven from the personal ethics of business leaders?
On a trip back from Chicago, I stopped at an Oberweis store which makes it supplier dairy farms adhere to a pledge that includes “Treat our cows humanely and Do nothing different than if our children and families were drinking all of the milk we produce. While I didn’t find the term social responsibility on their website, the ethic of doing right by people shines through. I don’t need to have a company tell me they are “socially responsible”. I want to hear their words about how they serve the communities they impact. Actions speak louder than words, you know.